We turned one quirky toilet brand into a market leader. Let’s do the same for you.
About Us
Two childhood friends and the SEO genius one of us married
We started Moho Digital because we knew we work well together. We’re like a family business (Joel & childhood friend Jacob plus Jacbo’s wife, Rima) in the broad sense of the word. What does that mean for us? It means that we share a strong bond of trust and are committed for the long term and this is exactly how we treat our customers.
As a trio we cover design, developement, strategy and SEO, everything that’s needed to boost a business online. We helped grow WooWoo Waterless Toilets from a one-man shed operation to the UK market leader. After that, not starting our own studio felt almost silly.
Small Team
Fast responses, no outsourcing. Your project stays with the three of us from day one.
Clients for Life
We grow your business with you and are by your side every step of the way.
Honest Pricing
Flat quotes and no hidden extras. We work to your budget.

Joel is Moho’s co-founder and lead developer, making the web feel simple with creative solutions and a friendly, stress-free approach.

Jacob is Moho’s co-founder and growth strategist, combining design know-how and clear communication to keep projects smooth and easy.

Rima is Moho’s SEO specialist, bringing a personal touch to digital growth so clients feel supported, not overwhelmed.
Boutique Sites Shipped
Combined Experience
Sites launched on time
Timeline
2011 First Website Built
2016 WooWoo Site Rebuilt
2018 Rima signs on, SEO traffic soars +280 % in 6 months.
2019 WooWoo crowned UK’s waterless-toilet market leader.
2024 Moho Digital incorporated
“Cost‑effective, supportive, and now we rank first for ‘Peckham architect’.”
Joel was recommended by a friend. We were rebranding and needed a website built from scratch plus email signature setup, SEO and ongoing maintenance. I also needed to edit the site myself. Joel set everything up to be genuinely user‑friendly and gave clear instructions so I can make changes with confidence. He was great to work with: supportive, a clear communicator, and patient. He collaborated smoothly with me and my graphic designer, actioned countless tweaks, and delivered a beautiful, well‑functioning site. He also worked his SEO magic behind the scenes. Traffic has increased considerably and we appear first for ‘Peckham architect’. Most of our work comes via search, so enquiries have jumped and the scale of projects we’re approached for has grown too. I’d absolutely recommend Joel/Moho Digital, and already have to many peers. Comparatively very cost‑effective, and the service was above and beyond.
“Professional, efficient, kind and our applications went up.”
Our programme needed a full website refresh: clearer information and a smoother application process. After one call I knew Joel was the right fit positive, a great listener, and sharp on layout and UX. He ran a thoughtful discovery, asked smart questions about our mission and priorities, and cared that the result matched our vision. The process was organised into bite‑size steps with realistic deadlines. Joel’s Loom videos made feedback easy, explaining what changed, why, and any options or risks. He was quick to respond and consistently hit timelines. The finished site looks better than I imagined, flows beautifully, and stays true to our brand. Our first application cycle since launch was clear and hassle‑free no questions about the process, and more applicants than the last cycle. I recommend Joel without hesitation.
"Friendly, organised and responsive. Joel at Moho Digital made the whole job easy."
We brought Joel back to EnSo Impact to audit and tune the site before adding new content. He ran a technical audit, upgraded plugins, took full backups, and designed a new template for case studies and customer stories that we’re really happy with. Timelines were clear and met, and the Loom walkthroughs, with context on decisions, risks and options, were far easier than endless email threads. The new content now underpins our outbound comms and showcases current projects.
“Honest, fast, and I finally understand my own setup.”
I run a small side hustle and was struggling with my website and Square PDQ. Friends recommended Joel/Moho Digital and I instantly felt at ease enough to hand over all the back‑office logins. They were totally honest about the timescale and what they could and couldn’t do, and even showed me a few tricks along the way. The integration is now smooth, and adding new products myself is easy. I’d recommend them every time someone has an issue with their PDQ or website.